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VIVA MAGENTA: THE PANTONE COLOR OF 2023
Every year, Pantone embraces a new color. For 2023, we couldn’t be more excited to welcome Viva Magenta, an offshoot of the red family that combines a bit of pink, purple, and blue—and is all about optimism for the cheery days ahead. Here’s where you’ll find this vivid shade right now at The Shops at Columbus Circle.
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Eileen Fisher: This Silk Georgette Crepe Classic Collar Shirt is elegant and on trend with its bright hue and responsibly dyed material.
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Sunglass Hut: With these Prada frames, you’ll be seeing the world through magenta-colored sunglasses—the ultimate pick-me-up.
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Bar Masa: Viva Magenta is even showing up in cocktails, like this Pomegranate Sour, a colorful blend of Beefeater Gin, pomegranate, and lime.
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Aveda: The packaging of the Color Control shampoo and conditioner is rocking the magenta vibe. (Maybe you want to color your hair to match?)
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Coach: This Luna Shoulder bag is the ultimate arm candy. In a hyacinth-soaked soft pebble leather, it will brighten up the gray skies of winter.
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Monica Rich Kosann: With its magenta-hued ruby surrounded by a halo of diamonds, the 18k gold Infinity Locket will be a wardrobe foundation piece.
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Tartinery: Here’s a fresh way to drink in the color of the year: Up Beet juice, made with beet, apple, carrot, lemon, and ginger.
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Williams-Sonoma: Give your home cocktails a bright splash with Hibiscus Strawberry Smash, created in partnership with Casamigos.
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Stuart Weitzman: This season’s hottest hue made its way onto the Loveletter Clutch, which was crafted by artisans in Italy.
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Ted Baker London: Paint the town magenta in the Viennia, a long sleeve knitted sweetheart skater dress.
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J. Crew: With these trainers, you’ll have a leg up: They’re eco-friendly, comfortable, and have a retro-inspired design with a Pantone pop.