VIVA MAGENTA: THE PANTONE COLOR OF 2023
Every year, Pantone embraces a new color. For 2023, we couldn’t be more excited to welcome Viva Magenta, an offshoot of the red family that combines a bit of pink, purple, and blue—and is all about optimism for the cheery days ahead. Here’s where you’ll find this vivid shade right now at The Shops at Columbus Circle.
Eileen Fisher
Eileen Fisher: This Silk Georgette Crepe Classic Collar Shirt is elegant and on trend with its bright hue and responsibly dyed material.
Sunglass Hut
Sunglass Hut: With these Prada frames, you’ll be seeing the world through magenta-colored sunglasses—the ultimate pick-me-up.
Bar Masa
Bar Masa: Viva Magenta is even showing up in cocktails, like this Pomegranate Sour, a colorful blend of Beefeater Gin, pomegranate, and lime.
Aveda
Aveda: The packaging of the Color Control shampoo and conditioner is rocking the magenta vibe. (Maybe you want to color your hair to match?)
Coach
Coach: This Luna Shoulder bag is the ultimate arm candy. In a hyacinth-soaked soft pebble leather, it will brighten up the gray skies of winter.
Monica Rich Kosann
Monica Rich Kosann: With its magenta-hued ruby surrounded by a halo of diamonds, the 18k gold Infinity Locket will be a wardrobe foundation piece.
M.A.C. Cosmetics
Tartinery
Tartinery: Here’s a fresh way to drink in the color of the year: Up Beet juice, made with beet, apple, carrot, lemon, and ginger.
Williams-Sonoma
Williams-Sonoma: Give your home cocktails a bright splash with Hibiscus Strawberry Smash, created in partnership with Casamigos.
Stuart Weitzman
Stuart Weitzman: This season’s hottest hue made its way onto the Loveletter Clutch, which was crafted by artisans in Italy.
Ted Baker London
Ted Baker London: Paint the town magenta in the Viennia, a long sleeve knitted sweetheart skater dress.
J. Crew
J. Crew: With these trainers, you’ll have a leg up: They’re eco-friendly, comfortable, and have a retro-inspired design with a Pantone pop.
