The Diptyque story began in Paris in 1961, at 34 boulevard Saint-Germain, to showcase the founders fabric designs. Gradually transforming into a world of its own, the store soon boasted a dazzling repertoire of fragrances, all bearing the brand’s signature black lettering on the renowned oval label. The boutique delivers a modern take on the 34 boulevard Saint-Germain store, paying homage to the brand’s rich heritage and iconic collections.